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Demetrius x Center for Retail Leadership

Crystal Stratford

crystal stratford.JPG

" Why Not Me? "

- An Interactive Space

As the Art Director for PSU's Center for Retail Leadership, I was given the task of imagining up a cool space for students to interact with a brand and learn about the 'cooler' aspects of the reatail industry. I also designed all of the promotion pieces such as posters, handouts, take-aways and signs.  What we came up with was called "Why Not Me", an interactive exhibit which resulted from a partnership between local artist Demetrius Mensah the Center for Retail Leadership program. We transformed a small room in the atrium of PSU's newest building, the Karl Miller Center, into the artist's studio where student were encouraged to go inside the space and hangout with the artist. Students were encouraged to share their stories, about times where the rose up in the face of challenges, in order earn the chance to win a piece from the artist. The walls were covered from top to bottom in the artist's original sketches of various projects from the past, as well as current show projects hanging from the ceiling and a video loop of the artist's current projects. On the outside of the window we placed a timeline so that student could learn about the artist's history on a deeper level.