My hope for this video is to introduce to myself, who I am as a person as well as who I am as an art director. A lot of people in the [advertising + creative] make a video that’s literally all about themselves like… “look at me, i’m so cool” blah blah blah, I hope this partnership [With Victoria Roccaforte] brings a legitimate piece of art that adds some charm, beauty and character to the world - and is not just another self serving video. Sit back, relax and enjoy.
I came to photographer Meghan Farrell with the concept to create this Mini Series, Wedding Crasher. I created mood boards, styling guidelines, directed the makeup and created shot-lists to help with execution.
As an Art Director I worked with Ashton Morgan to create this mini series called Life's a Trip. I created Moodboards, shot-lists, directed make-up and styling.
The Bonafide Rebellion is an online community for young creative to learn about the lifestyles less often traveled. The brand wanted to get more authentic and loyal viewers. I came up with the concept to collect the collaborative effort of 14 people, to capture a video that embodies the rebellious and degenerate spirit of youth.
For this project, I created the brief, production outline, shotlist, color / style mood-boards, music guides, and production style mood-boards.
When I get an idea stuck in my head - I can't get it out until I make something of it. I'm so tenacious, that sometimes, it takes learning entirely new programs and morphing different mediums from analog to digital - but a girls gunna do what she has to for documentation of her travels .