OBJECTIVE: To get a large and diverse group of Spring 2018 applicants for PSU's student lead ad agency; FIR NW.
INSIGHT: Portland is one of the whitest and non-diverse cities in the country and PSU is hardly anymore diverse. If we want a diverse community to grow together, healthy conversations and communication is the first step.
IDEA: Through the "Better Together" campaign we took from items of pop-culture from various groups to reach them directly and (hopefully) start a healthy and inviting conversation between these groups. Elements of the campaign included: Printed posters, Instagram Posts and stories as well as Snapchat