Show That Skin Off
OBJECTIVE: Mudhii is a from-home-retailer who needed help launching her skin-care brand while still being able to maintain supply. (Her brand was E-commerce based) Our objective was to create brand awareness that lasts.
INSIGHT: People want to look as young as they feel inside. They don't want to let their skin age ahead of them. Tihli gives you the natural and traditional ingredients of Berber skincare that will allow your skincare to radiate your inner age.
IDEA: We proposed an integrated brand promotion campaign, "Show That Skin Off", that encourages people of all ages, colors, genders, and orientations to be proud of their natural beauty and compliment it by using Tihli's all-natural products. Elements of the campaign included: Sheet Masks for sampling, Indoor and outdoor pop-up shops of various sizes, locations and experiences, Packaging design, Influencer partnerships, sponsored Instagram ads, and sponsored Facebook ads.